Menu
Jamaal Digital Davis
I help organizations unlock growth by turning inclusion into a competitive advantage. Through inclusive UX research and people-first service design, I uncover overlooked needs, reach untapped markets, and co-create solutions where everyone truly belongs.
With a decade of experience in product design, data analytics, and storytelling, I bring a human-centered lens to digital services and customer research. Driven by a passion for equity and impact, I’ve led diverse projects across the public and private sectors, helping organizations translate user needs into accessible, actionable solutions. I’m also a proud graduate of the University of Washington’s Inclusive Product Management Accelerator, where I focused on inclusive innovation that reflects and serves diverse communities.
For more details, see my resume.
Organisations
Information Architecture Research
This project focused on improving information architecture by understanding how users organize, search for, and expect to find key content. My role included supporting card sorting evaluation, research synthesis, and IA recommendations. Deliverables included card sorting findings, a research summary, IA recommendations, and visual artifacts. Skills included UX research, card sorting, information architecture, synthesis, and accessibility thinking. Tools included Google Slides, remote research tools, spreadsheets, and interview notes. Completed November 2023. View project deliverables.
Service Blueprint Mapping
This project focused on mapping a complex service experience across users, staff, systems, and backstage processes to identify pain points and improvement opportunities. My role included helping translate stakeholder input, workshop insights, and service process details into a clear service blueprint. Deliverables included a service blueprint, process map, stakeholder alignment artifact, and visual presentation materials. Skills included service design, journey mapping, systems thinking, facilitation, and process analysis. Tools included Miro, FigJam or Figma, Google Slides, stakeholder notes, and service documentation. CompletedFebruary 2023. View project deliverables.
User Personas and Journey Mapping
This project focused on identifying key user types, behaviors, needs, and barriers that shaped the overall product or service experience. My role included analyzing research findings and creating personas and journey maps to clarify user motivations, pain points, and opportunity areas. Deliverables included user personas, journey maps, research synthesis, presentation slides, and design recommendations. Skills included persona development, journey mapping, qualitative synthesis, inclusive design, and UX storytelling. Tools included Google Slides, Figma, research notes, interview data, and stakeholder feedback. Completed August 2022. View project deliverables.
Journey Metrics and Aha Moment Analysis
This project focused on identifying user actions that created product value and connecting those moments to measurable engagement and retention metrics. My role included evaluating the user journey, identifying key behavioral moments, and mapping those moments to activation, retention, and loyalty indicators. Deliverables included a journey analysis, metrics summary, opportunity map, research insights, and recommendation deck. Skills included product strategy, UX research, journey analysis, data-informed design, metric mapping, and synthesis. Tools included spreadsheets, Google Analytics, analytics summaries, user journey artifacts, and research notes. Completed November 2024. View project deliverables.
Visioning Sprint and A/B Testing
This project focused on comparing interface options through a visioning sprint and user feedback to identify which design better supported user needs. My role included supporting concept development, gathering feedback, analyzing heatmap results, and translating user reactions into design recommendations. Deliverables included an A/B test summary, heatmap analysis, interface comparison, research insights, and recommendation deck. Skills included UX research, usability analysis, A/B testing, prototyping, visual analysis, and design strategy. Tools included Figma, heatmap tools, Google Slides, user feedback, and research synthesis notes. Completed February 2024. View project deliverables.
Chatbot Performance Evaluation
This project focused on evaluating chatbot performance using RAGAS-style metrics to identify accuracy, relevance, and fairness gaps in the user experience. My role included analyzing chatbot performance patterns, reviewing fairness risks, and developing recommendations to improve answer quality for underserved rural communities. Deliverables included a metrics summary, chatbot evaluation findings, fairness gap analysis, recommendations, and a visual report. Skills included AI product evaluation, inclusive design, accessibility thinking, data analysis, UX research, and risk identification. Tools included a RAGAS-style evaluation framework, spreadsheets, chatbot test outputs, and research notes. Completed April 2025. View project deliverables.
Inclusive innovation brings everyone to the design table, especially people whose voices and needs are typically overlooked. It’s about working alongside communities who’ve been pushed to the margins, people with disabilities, older adults, those with limited resources, or anyone who’s been told “this wasn’t built for you. “Rather than simply adapting existing products after they’re built, inclusive innovation asks: “What if we designed with everyone from the start?” It transforms innovation from something done for people into something created with people, leading to solutions that work better for all of us.
Inclusive Innovation Design Services
Fueling smarter experiments, faster learning, and more inclusive decisions. I specialize in uncovering what matters to your users—and turning that into clear, testable, and growth-driven strategies.
What it is: A research-first approach to validate ideas, reduce risk, and uncover real opportunities.
How I help: I blend qualitative and quantitative methods to help teams build hypotheses rooted in evidence, not assumptions.
Deliverables include:
Customer Surveys
On-site Polls
Usability Studies
Session Recordings & Heatmaps
User Task Data Analysis
What it is: Evaluations of your digital product through the lens of accessibility, usability, and inclusion.
How I help: I identify barriers that exclude users, especially those with disabilities, low digital literacy, or neurodiverse needs and provide prioritized, actionable feedback.
Deliverables include:
WCAG-informed accessibility audits
Inclusive UX heuristic evaluations
Annotated walkthroughs with recommendations
UX copy clarity and plain language guidance
What it is: Turning scattered insights into something your whole team can act on.
How I help: I synthesize findings, spot patterns, and translate raw data into meaningful next steps.
Deliverables include :
Journey Maps
Insight Cards
Product-market fit assessments for underserved audiences
What it is: From insight to experiment. I help teams brainstorm hypotheses and prioritize what to test next.
How I help: I organize your research findings into clear themes, then work with product or marketing to translate them into growth-focused experiments.
Deliverables include:
Test idea matrices
Strategic facilitation and alignment workshops
Action-oriented research reports
Stay in Touch
Have a project in mind? I’d love to hear from you. I help teams build accessible, equitable digital experiences that reduce harm and create real value. Email me at Jamaal.davis3@gmail.com or drop me a note below.