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Jamaal Digital Davis
I help organizations unlock growth by turning inclusion into a competitive advantage. Through inclusive UX research and people-first service design, I uncover overlooked needs, reach untapped markets, and co-create solutions where everyone truly belongs. The result ? Greater impact, smarter innovation, and sustainable revenue.
With a decade of experience in product design, data analytics, and storytelling, I bring a human-centered lens to digital services and customer research. Driven by a passion for equity and impact, I’ve led diverse projects across the public and private sectors, helping organizations translate user needs into accessible, actionable solutions. I’m also a proud graduate of the University of Washington’s Inclusive Product Management Accelerator, where I focused on inclusive innovation that reflects and serves diverse communities.
For more details, see my resume.
Organisations
Inclusive innovation brings everyone to the design table, especially people whose voices and needs are typically overlooked. It’s about working alongside communities who’ve been pushed to the margins, people with disabilities, older adults, those with limited resources, or anyone who’s been told “this wasn’t built for you. “Rather than simply adapting existing products after they’re built, inclusive innovation asks: “What if we designed with everyone from the start?” It transforms innovation from something done for people into something created with people, leading to solutions that work better for all of us.
Inclusive Innovation Design Services
Fueling smarter experiments, faster learning, and more inclusive decisions. I specialize in uncovering what matters to your users—and turning that into clear, testable, and growth-driven strategies.
What it is: A research-first approach to validate ideas, reduce risk, and uncover real opportunities.
How I help: I blend qualitative and quantitative methods to help teams build hypotheses rooted in evidence, not assumptions.
Deliverables include:
Customer Surveys
On-site Polls
Usability Studies
Session Recordings & Heatmaps
User Task Data Analysis
What it is: Evaluations of your digital product through the lens of accessibility, usability, and inclusion.
How I help: I identify barriers that exclude users, especially those with disabilities, low digital literacy, or neurodiverse needs and provide prioritized, actionable feedback.
Deliverables include:
WCAG-informed accessibility audits
Inclusive UX heuristic evaluations
Annotated walkthroughs with recommendations
UX copy clarity and plain language guidance
What it is: Turning scattered insights into something your whole team can act on.
How I help: I synthesize findings, spot patterns, and translate raw data into meaningful next steps.
Deliverables include :
Journey Maps
Insight Cards
Product-market fit assessments for underserved audiences
What it is: From insight to experiment. I help teams brainstorm hypotheses and prioritize what to test next.
How I help: I organize your research findings into clear themes, then work with product or marketing to translate them into growth-focused experiments.
Deliverables include:
Test idea matrices
Strategic facilitation and alignment workshops
Action-oriented research reports
Stay in Touch
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